After Microsoft released its wonderful “I’m a PC” advertisements, I wondered what was next for Apple. After all, it’s ingenuous and libelous “I’m a Mac, I’m a PC” ads were instantly rendered moot by Microsoft’s more human and humble ads. How could Apple respond and not look like a bunch of arrogant jerks.
Answer: They can’t. And they won’t. It’s in their DNA.
So they’ve responded with a new “I’m a Mac, I’m a PC” ad that is both ingenuous and libelous, and once again they come off looking like a bunch of arrogant jerks.